Saline Water Conversion Corporation (SWCC)
Saline Water Conversion Corporation (SWCC)
Scope
Overview:
- The corporation is the governmental entity responsible for desalinating seawater and distributing desalinated water in the Kingdom since its establishment in 1974.
Project Objectives:
- Enhancing the corporation's image and introducing it.
Stages of Work:
Setup Phase:
- Studied the market and analyzed the needs of the target audience.
- Formulated a message and vision clarifying the institution's role and objectives.
Implementation Phase:
- Launched marketing campaigns across social media platforms in collaboration with influencers.
- Achieved over 8 million campaign impressions.
Evaluation Phase:
- Analyzed campaign results.
- Made any adjustments or improvements to the strategy.
Achievements & Outcomes:
- Successfully promoted the corporation's role and services.
- Enhanced awareness of the importance of water desalination and its continuous supply.