Saline Water Conversion Corporation (SWCC)

Saline Water Conversion Corporation (SWCC)

  • Overview:

  • The corporation is the governmental entity responsible for desalinating seawater and distributing desalinated water in the Kingdom since its establishment in 1974.
  • Project Objectives:

  • Enhancing the corporation's image and introducing it.
  • Stages of Work:

  • Setup Phase:

  • Studied the market and analyzed the needs of the target audience.
  • Formulated a message and vision clarifying the institution's role and objectives.
  • Implementation Phase:

  • Launched marketing campaigns across social media platforms in collaboration with influencers.
  • Achieved over 8 million campaign impressions.
  • Evaluation Phase:

  • Analyzed campaign results.
  • Made any adjustments or improvements to the strategy.
  • Achievements & Outcomes:

  • Successfully promoted the corporation's role and services.
  • Enhanced awareness of the importance of water desalination and its continuous supply.
Saline Water Conversion Corporation (SWCC)