• Overview:

  • Mudad Business was established as part of the National Transformation Program 2020 with the aim of organizing and facilitating salary management and raising and managing wages in the Kingdom.
  • Project Objectives:

  • Media Support
  • Stages of Work:

  • Setup Phase:

  • The study and importance of the "#احم_الأجور" campaign were assessed, and objectives were identified.
  • Identifying the target audience.
  • Developing a strategy to achieve the desired objectives.
  • Identifying the necessary resources for the successful implementation of the campaign.
  • Implementation Phase:

  • Developing content and preparing suitable media materials for the campaign.
  • Distributing media materials and executing planned activities.
  • Evaluation Phase:

  • Monitored the progress of the campaign and analyzed the results based on predefined criteria.
  • Provided detailed reports on the campaign performance.
  • Made necessary improvements based on the results.
  • Achievements & Outcomes:

  • Success of the "#احم_الأجور" campaign with participation from over 15 government sectors.
  • Increase in awareness about the importance of wage protection.
  • Reinforcement of the campaign message and attraction of the targeted audience's attention.