Saudi Energy Efficiency Center

Saudi Energy Efficiency Center

  • Overview:

  • The center aims to raise the efficiency of energy production and consumption in the Kingdom by collaborating with various bodies and developing knowledge and capabilities in the field of energy efficiency.
  • Project Objectives:

  • Building a digital presence and improving the brand image.
  • Stages of Work:

  • Setup Phase:

  • Studied the target market and formulated the message and vision for the center.
  • Developed a comprehensive promotional plan across social platforms and funded advertisements.
  • Designed campaigns and explanatory content for the center's services and programs.
  • Implementation Phase:

  • Managed the center's social media platform accounts.
  • Implementing targeted advertising campaigns to reach the maximum number of potential users.
  • Reached over 481 million users.
  • Evaluation Phase:

  • Measured and analyzed campaign results and their impact on the center's accounts.
  • Made necessary adjustments to the strategy and content.
  • Delivered detailed periodic reports on campaign performance.
  • Achievements & Outcomes:

  • Successful campaigns in enhancing the center's digital presence.
  • Built a broad base of visitors and followers for the center.
  • Achieved successful promotional objectives.
  • Achieved the initiative's goal by selling devices from the second year of the initiative's launch.
Saudi Energy Efficiency Center