Saline Water Conversion Corporation (SWCC)

Scope

Overview:
The corporation is the governmental entity responsible for desalinating seawater and distributing desalinated water in the Kingdom since its establishment in 1974.
Project Objectives:
Enhancing the corporation's image and introducing it.
Stages of Work:
Setup Phase:
Studied the market and analyzed the needs of the target audience.
Formulated a message and vision clarifying the institution's role and objectives.
Implementation Phase:
Launched marketing campaigns across social media platforms in collaboration with influencers.
Achieved over 8 million campaign impressions.
Evaluation Phase:
Analyzed campaign results.
Made any adjustments or improvements to the strategy.
Achievements & Outcomes:
Successfully promoted the corporation's role and services.
Enhanced awareness of the importance of water desalination and its continuous supply.