Overview:

One of the Public Investment Fund (PIF) companies, established in 2017 as a specialized entity in real estate refinancing, aiming to support the stability of the real estate financing market and facilitate citizens’ access to financing

Project Objectives:

A framework agreement to enhance internal communication and media presence

Stages of Work:

Setup Phase:

Developed internal communication plans
Identified suitable events and media coverages
Aligned with management on future media directions
Executed media presence and visibility strategies

Implementation Phase:

Enhanced job affiliation through internal communication
Organized events related to the company’s activities
Provided media coverage for the company’s programs
Filmed, produced, and edited media outputs
Provided media and marketing support for social media

Evaluation Phase:

Assessed employee satisfaction and media coverage
Enhanced the marketing strategy for activities
Delivered periodic reports on campaign results

Achievements & Outcomes:

Boosted communication and media presence
Implemented 4+ internal communication programs
Advanced internal communication and media goals