Overview:

The exhibition is the largest of its kind in the poultry industry in the Kingdom and the region, achieving significant success in its 1st edition in 2022.

Project Objectives:

Collaboration to meet media and organizational needs.

Stages of Work:

Setup Phase:

Developed the media plan for the exhibition.
Identified accompanying events and activities.
Coordinated with the exhibition management.

Implementation Phase:

Managed the media center and organized media events.
Employed creative means to attract media attention.
Delivered all media services professionally.

Evaluation Phase:

Analyzed the media coverage of the exhibition and measured performance indicators.
Derived lessons for continuous improvement.
Presented a detailed report on the results.

Achievements & Outcomes:

Successful media coverage of the exhibition.
Contributed to achieving the exhibition’s objectives and success.