Overview:

The exhibition is the largest of its kind in the poultry industry in the Kingdom and the region, achieving significant success in its 1st & 2nd edition 2023-2024

Project Objectives:

Collaboration to meet media and organizational needs

Stages of Work:

Setup Phase:

Setting promotional targets for exhibition & ministry
Developing a marketing strategy based on targets
Showcasing activities & achievements

Implementation Phase:

Managed the media center and organized media events
Employed creative means to attract media attention
Delivered all media services professionally

Evaluation Phase:

Evaluated media coverage & performance indicators
Derived lessons for continuous improvement
Presented a detailed report on the results

Achievements & Outcomes:

Over +9.5M targeted digital impressions
Over +120 media coverages locally and globally
2K+ creative outputs for promotion