Overview:

Shawarma Ayed was founded in 2021 as a brand specializing in chicken shawarma. The restaurant is known for its freshly baked bread prepared in-house and its fast-food offerings. It has multiple branches across several cities in Saudi Arabia

Project Objectives:

Managing promotional campaigns through influencers requires precise strategies to ensure effective reach to the target audience and increase brand awareness

Stages of Work:

Setup Phase:

Conducting market research and competitor analysis
Defining brand message and vision
Restaurant’s promotional messages and vision

Implementation Phase:

Launching UGC influencer campaigns
Creating campaign scenarios and ensuring accuracy
Managing ad placement and monitoring

Evaluation Phase:

Analyzing campaign performance and success
Optimizing and refining the strategy

Achievements & Outcomes:

Collaborated with 35+ UGC influencers
Reached a targeted customer base through 50+ ads
Achieved marketing goals with 800K+ views