Water & Electricity Regulatory Authority

Water & Electricity Regulatory Authority

  • Overview:

  • Water & Electricity Regulatory Authority was established in the Kingdom of Saudi Arabia with the aim of regulating the electricity sector, encompassing generation, transmission, distribution, and sale of electricity.
  • Project Objectives:

  • Media Support.
  • Stages of Work:

  • Setup Phase:

  • Studied the strategic objectives and mission of the entity.
  • Analyzed the current status of the entity on social media platforms.
  • Developed an integrated plan for content management and awareness campaigns.
  • Implementation Phase:

  • Implemented a comprehensive plan for managing the authority’s posts and designs across social media platforms.
  • Launched successful awareness campaigns about energy consumption efficiency.
  • Worked on enhancing the audience’s engagement with the campaign.
  • Achievements & Outcomes:

  • Significant increase in engagement and interaction with content, answering over 500,000 inquiries.
  • Increased awareness of the importance of optimal energy use.
  • Enhanced the authority’s reputation as a trusted entity among the public.
  • Clarified misunderstandings between the authority and the public.