Overview:

The Kingdom hosts the conference as the most prominent global event in the field of water desalination, based on its global leadership role in this industry, aiming to address future challenges and set new global standards for the sector.

Project Objectives:

Collaboration with them to meet media and marketing needs.

Stages of Work:

Setup Phase:

Established an integrated plan for media coverage and promotional campaigns.
Coordinated with the organizing team of the conference.
Selected appropriate channels and platforms.

Implementation Phase:

Managed the media center for the conference.
Coordinated with influencers for promotion across communication platforms.
Executed accompanying creative and advertising campaigns.

Evaluation Phase:

Analyzed campaign results and measured indicators.
Derived lessons and made improvements.
Delivered a detailed report on campaign results.

Achievements & Outcomes:

Successful media coverage and promotional campaigns for the conference.
Highlighted the conference as a prominent global event in its field.
Enhanced the Kingdom’s position as a leader in the desalination industry.