Overview:

Water & Electricity Regulatory Authority was established in the Kingdom of Saudi Arabia with the aim of regulating the electricity sector, encompassing generation, transmission, distribution, and sale of electricity.

Project Objectives:

Media Support.

Stages of Work:

Setup Phase:

Studied the strategic objectives and mission of social media.
Analyzed the current status of the entity on social media platforms.
Developed an integrated plan for content management and awareness campaigns.

Implementation Phase:

Implemented a comprehensive plan for managing the authority’s posts and designs across social media platforms.
Launched successful awareness campaigns about energy consumption efficiency.
Enhancing the audience’s engagement with the campaign.

Achievements & Outcomes:

Significant increase in engagement and interaction with content, answering over 500,000 inquiries.
Increased awareness of the importance of optimal energy use.
Enhanced the authority’s reputation as a trusted entity among the public.
Clarified misunderstandings between the authority and the public.