Overview:

Water & Electricity Regulatory Authority was established in the Kingdom of Saudi Arabia with the aim of regulating the electricity sector, encompassing generation, transmission, distribution, and sale of electricity

Project Objectives:

Media support through managing social media platforms and delivering campaigns that achieve the desired goals of the project

Stages of Work:

Setup Phase:

Analyzed social media strategy
Analyzed the entity’s social media presence
Developed a comprehensive content and campaign plan

Implementation Phase:

Executed a plan for managing social media content
Led successful awareness campaigns on energy efficiency
Enhancing the audience’s engagement with the campaign

Achievements & Outcomes:

Boosted engagement and answered 500K+ inquiries
Increased awareness of the importance of optimal energy use
Strengthened the authority’s public trust and reputation
Resolved public misunderstandings with the authority