Overview:

The largest supply chain conference in Saudi Arabia, achieving success in its 5th and 6th editions in 2023-2024

Project Objectives:

Meeting media and organizational needs

Stages of Work:

Setup Phase:

Setting promotional goals for the conference and ministry
Developing a marketing strategy based on objectives
Highlighting key activities and achievements

Implementation Phase:

Managing the media center and promotional activities
Using creative methods to engage the target audience
Managing local and global media coverage

Evaluation Phase:

Monitoring media platforms to measure impact and trends
Assessing achieved promotional targets
Evaluating campaign performance and improvement

Achievements & Outcomes:

Over 393M+ digital impressions
More than 215+ media coverages locally and globally
Over 3.1K creative assets supporting promotional goals