Overview:

The Kotler Award is an international award presented by the Global Marketing Academy, a non-profit organization based in the United States, The award recognizes outstanding innovators in the fields of marketing and management

Project Objectives:

Managing the digital presence across platforms and running sponsored campaigns through social media accounts

Stages of Work:

Setup Phase:

Evaluating the award’s impact and goals
Identifying the target audience in the region
Developing a marketing strategy and targeting methods
Identifying resources for campaign success

Implementation Phase:

Managing digital presence and marketing content
Using creative strategies for audience engagement
Launching sponsored campaigns on digital platforms

Evaluation Phase:

Tracking campaign progress and analyzing results
Delivering detailed performance reports
Assessing campaign effectiveness and improvement

Achievements & Outcomes:

Managed digital communications for the award
Published over +90 creative assets
Reached over +40K targeted marketing professionals