Overview:

The commission was established by the decision of the Council of Ministers No. (220) dated 26/09/2005, and its membership includes representatives from various government entities with the aim of overseeing the liquidation of existing real estate contributions in the Kingdom

Project Objectives:

Collaboration with the commission to raise awareness about its role, disseminate its decisions, and reach the rights holders of contributions that have exceeded thirty years

Stages of Work:

Setup Phase:

Analyzed strategy objectives and current state
Developed a content and awareness campaign plan
Chose key messages and channels

Implementation Phase:

Launched #حقوقكم_أمانة campaign
Managed the commission’s social media accounts
Produced visual and written content
Responded to public inquiries

Evaluation Phase:

Tracked indicators to assess campaign impact
Made improvements to the strategy
Delivered periodic reports on the results

Achievements & Outcomes:

Raised awareness among the target audience
Responded to over +300K inquiries
Enhanced the commission’s reputation
Engaged contributors and refunded their dues
Reduced negativity by 35%