Overview:

Founded in 1959, the group is one of the leading distributors of food products in the Eastern Region and across the Kingdom, offering a wide range of high-quality brands

Project Objectives:

Managing and executing several influencer marketing campaigns from 2019 to 2025. The main objective of these campaigns was to enhance brand awareness, achieve direct engagement with the target audience, increase sales, and improve the brand’s reputation on social media platforms

Stages of Work:

Setup Phase:

Conducting market research and competitor analysis
Defining the promotional message and vision

Implementation Phase:

Launching campaigns via social media influencers
Creating scenarios and ensuring message accuracy
Managing ad placement and monitoring

Evaluation Phase:

Analyzing campaign performance and success
Making necessary strategy adjustments

Achievements & Outcomes:

Promoted products with 220+ influencers
Reached an engaged customer base through 300+ ads
Achieved marketing objectives through 20+ campaigns