Overview:

Desalination is the operational arm of the Saudi Water Authority, responsible for seawater desalination and delivering purified water across Saudi Arabia

Project Objectives:

Enhancing public perception and awareness of desalination services

Stages of Work:

Setup Phase:

Analyzing market needs and target audience
Defining the institution’s message and vision

Implementation Phase:

Launching influencer-led marketing campaigns
Producing service introduction videos

Evaluation Phase:

Measuring campaign reach and impact
Optimizing strategy based on results

Achievements & Outcomes:

Increased awareness of desalination services
Enhanced public awareness of water security
Over 8M+ impressions through influencer campaigns