Saline Water Conversion Corporation (SWCC) – TADE
© TADE 2024

Saline Water Conversion Corporation (SWCC)

Overview:

The corporation is the governmental entity responsible for desalinating seawater and distributing desalinated water in the Kingdom since its establishment in 1974.

Project Objectives:

Enhancing the corporation’s image and introducing it.

Stages of Work:

Setup Phase:

Studied the market and analyzed the needs of the target audience.
Formulated a message and vision clarifying the institution’s role and objectives.

Implementation Phase:

Launched marketing campaigns across social media platforms in collaboration with influencers.
Achieved over 8 million campaign impressions.

Evaluation Phase:

Analyzed campaign results.
Made any adjustments or improvements to the strategy.

Achievements & Outcomes:

Successfully promoted the corporation’s role and services.
Enhanced awareness of the importance of water desalination and its continuous supply.

Saline Water Conversion Corporation (SWCC)