Overview:

Mudad Business was established as part of the National Transformation Program 2020 with the aim of organizing and facilitating salary management and raising and managing wages in the Kingdom.

Project Objectives:

Media Support

Stages of Work:

Setup Phase:

The study and importance of the “#احم_الأجور” campaign were assessed, and objectives were identified.
Identifying the target audience.
Developing a strategy to achieve the desired objectives.
Identifying the necessary resources for the successful implementation of the campaign.

Implementation Phase:

Developing content and preparing suitable media materials for the campaign.
Distributing media materials and executing planned activities.

Evaluation Phase:

Monitored the progress of the campaign and analyzed the results based on predefined criteria.
Provided detailed reports on the campaign performance.
Made necessary improvements based on the results.

Achievements & Outcomes:

Success of the “#احم_الأجور” campaign with participation from over 15 government sectors.
Increase in awareness about the importance of wage protection.
Reinforcement of the campaign message and attraction of the targeted audience’s attention.