Overview:

The 6th edition of the Saudi Law Conference was held in Riyadh in 2024, aiming to provide strategic insights for developing the legal sector in the Kingdom

Project Objectives:

Enhancing the organizational strategy of the conference and improving its brand perception through strategic promotion

Stages of Work:

Planning Phase:

Developing the conference’s future strategy
Enhancing brand perception through marketing strategy
Expanding conference operations and media

Implementation Phase:

Planning the conference’s strategic future
Establishing partnerships to expand event reach
Enhancing the conference’s brand and positioning
Marketing the event to maximize audience engagement

Evaluation Phase:

Evaluating first-year KPIs based on the strategy
Monitoring media platforms to evaluate impact and trends
Evaluating promotional strategy success
Optimizing promotional campaigns continuously

Achievements & Outcomes:

9.5M+ targeted impressions on digital platforms
85+ media coverages published locally and globally
1K+ creative outputs supporting promotional goals
Enhancing the conference’s visual identity