Overview:

Founded in 1974, the company is one of the leading retail firms in IT, electronics, and office supplies in the region

Project Objectives:

Managing and executing a series of influencer marketing campaigns, with the main objective of enhancing brand awareness, achieving direct engagement with the target audience, and improving the brand’s reputation on social media platforms

Stages of Work:

Setup Phase:

Analyzing the target market and customer needs
Developing an influencer marketing strategy
Defining the campaign message and vision

Implementation Phase:

Launching influencer marketing campaigns
Creating scenarios and ensuring message accuracy
Managing ad placement and monitoring

Evaluation Phase:

Analyzing data, performance, reach, and engagement
Comparing results with predefined objectives

Achievements & Outcomes:

Enhanced the company’s digital marketing
Expanded reach to potential customers
Achieved the campaign’s marketing objectives